Visit Orlando gets Unbelievably Real

Visit Orlando gets Unbelievably Real

Unbelievably Real Artwork

Visit Orlando has unveiled details of its largest-ever marketing campaign in the UK and Ireland, which kicks off today (September 1) and runs until the end of the year.

Designed to showcase the unique experiences on offer in the Sunshine State, Unbelievably Real highlights “what is both fantastical and authentic about The Theme Park Capital of the World”.

The initiative will run across national television, digital, social media and search engine marketing as well as high-impact out of home (OOH) advertising placements at some of London’s most iconic sights including art murals and an immersive wrapped corridor at Waterloo.

The bulk of the campaign will roll out nationally, whilst the OOH advertising placements are scheduled across 12 major cities, with billboards and advertising lighting up the Piccadilly Lights.

A mural designed by Orlando-based artist Clark Orr will appear in London and Manchester, bringing to life aspects of the region from nightly fireworks and waterway adventures to rocket launches.

The campaign’s call-to-action will drive consumers to Visit Orlando’s UK and Ireland websites for information on theme parks, things to do and see, safety updates and more.

“By launching our largest ever campaign in the UK and Ireland, Orlando’s commitment to the UK market is clear,” said Casandra Matej, president & CEO of Visit Orlando. “With entry restrictions to the US lifted, it is the optimum time to inspire travel to Orlando ahead of the peak booking periods for our destination’s largest overseas market. This new campaign captures the essence of our destination – if you can imagine it, you can experience it here – that’s why Orlando is Unbelievably Real.”

Agents can sign up to the Orlando Travel Academy to stay up to date on the latest developments in Orlando. Visit Orlando will also be hosting interactive Orlando Live! agent training events across the UK this September.

visitorlando.com/trade/

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