Welcome to

AlUla

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INTRODUCTION

Marhaba, which means hello and welcome, to AlUla, Arabia’s best kept secret.

Discover AlUla – a time-capsule that is being opened to offer a new understanding of human history of the Arabian Peninsula. A must-visit destination for discerning travellers seeking meaningful, authentic travel experiences, learn all you need to know to sell AlUla with our AlUla hub.

Keep scrolling to discover Experience AlUla’s captivating new training videos. PLUS for a limited time, use your new-found knowledge to enter our competition to WIN a holiday for two to AlUla.

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DISCOVER

AlUla

Explore AlUla and learn all you need to know by watching the training videos embedded in the below features.
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Heritage in Hegra

The ancient city of Hegra is part of the Nabataean Kingdom, the same civilisation that built Petra in Jordan, and is Saudi Arabia’s first UNESCO World Heritage site – one you’ll find is surprisingly undiscovered.

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Dadan and Jabal Ikmah

Take a journey through time to discover the ancient and powerful civilisations of the Dadanite and Lihyanite kingdoms and the world’s largest open-air library.

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AlUla Oasis

AlUla’s lush green oasis has served as a haven for locals, travellers, flora and fauna for thousands of years.

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AlUla moments: Events and festivals

Despite being out in the desert, AlUla has an impressive events programme to rival many major cities, and attracts international artists and musicians with its unique natural setting.

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Where to eat in AlUlA

You will never go hungry in a region which prides itself on generous hospitality and guests will find a mouth-watering choice of exotic regional dishes, locally sourced produce and beautifully presented international flavours.

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Explorations and discoveries in AlUla are repositioning the global understanding of the significance of early Arabian culture and civilisations.