Visit Malta has relaunched its training programme for travel agents.
The Malta Training Programme has been refreshed with four new courses, followed by three more due to go live by the end of the year.
A new badge system will identify key agents undertaking training and delivering on books. The goal is to offer agents a place on future Malta Academy Fam trips.
The tourism board has already seen 44 new agents register in the last week with 107 courses completed.
In conjunction with its refreshed training programme, Visit Malta has also signed up for a rewards programme by trade media brand Travel Gossip.
Called Big Agent Rewards, agents can earn points for securing bookings to Malta. Additional points are available for supplementary books such as overnights in Gozo, Air Malta flights and excursions. The rewards programme can also be used in conjunction with the training programme’s badge system.
Visit Malta has signed up until the end of 2023 and will be choosing an agent each month to join its 2024 Malta Academy Fam trip.
Runners-up will receive a Gastronomy Goody Bag featuring a bottle of Maltese wine, candles and a Maltese cookbook.
Peter Green, Trade Trainer for Visit Malta, said: “We have revamped our training portal to include a vast array of media tools, such as social ready videos, a new impetus on events both in Malta and events in the UK that we will attend. We’ll also be launching a webinar series for 2024.”
Lindsey Thorpe, Visit Malta’s Marketing Promotions Manager, added: “Visit Malta is dedicated to giving our travel partners the tools they need to succeed. These initiatives show our dedication to supporting hard-working agents and their loyal clientele.”