Virgin Atlantic will start a new direct route from London-Heathrow to Tampa, Florida, on November 3.
The new year-round service will initially fly four times a week before increasing to daily from November 28.
Economy fares start from £436pp.
It will be Virgin’s third Florida destination as it also flies daily to Orlando and double daily to Miami.
The addition of Tampa follows the airline’s launch of direct flights between London and Austin, Texas in May 2022.
“Expanding flight options and exposure to destinations throughout Florida is vital to maintaining and strengthening the UK’s position as our number one market for overseas visitation,” said VISIT FLORIDA President and CEO, Dana Young. “This new Virgin Atlantic service will provide more opportunities for UK travellers to experience the vibrant and growing city of Tampa, which offers a dynamic food scene, sports, arts and culture and much more.”
Juha Jarvinen, Chief Commercial Officer at Virgin Atlantic commented: “Florida has been a firm favourite for our customers ever since our first flight to Miami back in 1986.
“With the popular theme parks and the stunning beaches of St Pete and Clearwater close by, we know it’s an area our customers will love to explore.”
Tampa, Florida’s third-largest city, is popular for its Gulf Coast beaches, with the theme parks of Walt Disney World, Universal Orlando and Busch Gardens all within easy reach. UK holidaymakers will often spend a day or two in nearby St Pete and Clearwater.
The city is also home to sports teams such as the Tampa Bay Buccaneers (American football) and the Tampa Bay Lightning (ice hockey).
Later this year Virgin Atlantic will be the first UK airline to receive the A330neo aircraft, one of the quietest and most fuel-efficient in the sky. During 2022, the airline will take delivery of three A330neo aircraft, with up to 13 further aircraft to follow until 2026.