Ukraine reminds tourism industry “We Are Here” in new campaign

Ukraine reminds tourism industry “We Are Here” in new campaign

The State Agency for Tourism Development of Ukraine (SATD) unveiled a new campaign entitled “We Are Here: Brave Hearts of Ukraine” during the ITB Congress in Berlin.

The campaign acts as a reminder that Ukraine still has a proud tourism industry which looks forward to revitalising Ukraine’s tourism sector, despite the challenges posed by the ongoing conflict.

The SATD launched the campaign with a poignant video symbolising the country’s unwavering resilience and readiness to welcome visitors with open arms as soon as peace prevails.

The video serves as the cornerstone of SATD’s strategy to reignite interest in tourism in the future, emphasising its determination to share the nation’s beauty and hospitality with travellers from around the globe. It has been inspired by the iconic video filmed by a defiant President Zelensky on the first night of Russia’s Invasion declaring “we are all here”.

The message is that Ukraine is still there, with all its cities, nature and culture waiting for the world to explore when the conflict is finally over.

Mariana Oleskiv, Chairperson of the State Agency for Tourism Development of Ukraine said: “When people think of Ukraine, they think of a country that is decimated by war. With this campaign we want to show people that this is not the case.

“Ukraine is a beautiful country, with a rich history and culture, breathtaking landscapes, and incredible cuisine. It’s a country filled with people ready to welcome visitors as soon as it’s safe to do so. With this campaign we want to change the narrative of Ukraine and show people that there is so much to explore when the time is right to do so.

Oleskiv continued: “We are dedicated to rebuilding Ukraine as a tourism destination. We are working on plans to rebuild our infrastructure, our hotels, resorts and attractions for when it is safe for international visitors to return to Ukraine. We’re dedicated to creating jobs in tourism which will be so very important for the restoration of the tourism industry after our victory, and we need people to visit Ukraine and to help us with that recovery.

“This campaign presents a unique opportunity for us to showcase Ukraine’s resilience and the indomitable spirit of our people as well as the incredible offering we have for visitors. The video presents a side of Ukraine that reflects our bravery and the ongoing fight for our country’s future.”

She finished: “Despite facing adversity, Ukrainians stand united in their commitment to preserving their heritage and promoting Ukraine as a welcoming and vibrant destination that should be on every future travellers’ bucket list.”

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