The label will highlight hotels that have been certified as sustainable by an independent organisation.
This means the hotel meets a strict standard of sustainability credentials, known as the Global Sustainable Tourism Council (GSTC) Criteria. Not only will this make it easier for customers to identify hotels with more planet-friendly practices, but when a customer books a Green & Fair hotel, TUI will donate £1 per adult and 50p per child to the TUI Care Foundation.
With more than 30 projects in 25 countries, the Foundation uses the positive power of tourism to improve the lives of young people, care for the natural world and help local communities thrive. It focuses on the unique needs of a destination – from coral reef restoration in Bali, to keeping sand and sea plastic free in Cyprus or to vocational training at the TUI Academy for young people in the Dominican Republic.
Richard Sofer, Commercial Director at TUI UK&I, said: “Research shows that consumers want brands to offer more eco-friendly options, but they want this to be as straightforward as possible, so we want our customers to know that we are taking care of it behind the scenes.
“By staying in a Green & Fair hotel, your holiday choice goes a few steps further to help our planet and worldwide communities. Whether you’re travelling as a couple or fancy a more planet-friendly family getaway, our Green & Fair hotels cater to all group sizes in a huge variety of destinations, meaning there is something for every type of traveller and for all budgets.”