Trends show that Brits favour adventure travel

Trends show that Brits favour adventure travel

Half of Brits prefer holidays that include outdoor and adventure activities, according to a new survey. 

IcelandAir’s study of 2,000 UK holidaymakers revealed that two in five prioritise adventure and outdoor activities when planning their trips.

It also revealed that 25% of UK travellers favour holiday itineraries that balance relaxation with moderate to extreme activities, such as beach holidays including boat trips and visits to other areas.  However, almost one in five (18%) prefer more high-octane getaways that centre around outdoor activities like wild swimming and scuba diving.

Taking a boat trip is the most popular pastime for Brits abroad (54.45%), followed by visiting natural places of beauty (52.20%) and places of historical significance (50.67%). 

When asked why they take part in these types of activity, confidence building was cited as the biggest benefit of taking part in adventure activities while on holiday (43%). Next is a sense of accomplishment (42%), followed by overall improved mental health (35%).

The survey also found that over a quarter of UK participants (27%) said that engaging in adventure activities abroad allowed them to challenge how they see themselves, and 26% disclosed that they feel less stressed.

UK women found outdoor and adventure activities particularly beneficial for their mental health.

Given that 59% of women and 40% of men prioritise self-care and well-being in their day-to-day lives, the mental and physical health benefits of outdoor activities make adventure holidays ideal for wellness-minded travellers.

Related Posts

Oman for Water

Couples, families or solo travellers wishing to dive, snorkel, swim, sail or spend a day on the soft sand with a picnic and a bucket and spade will be spoilt for choice, with swaying coconut trees, hidden coves, inky lagoons and colourful beach huts aplenty. 

Oman for Adventure

Oman’s mighty mountains, cavernous canyons, deserted deserts and sweeping sands are simply made for adventure, with high octane activities on offer whether you’re on land, in the air or beside the sea.