Travel Nevada targets wild-at-heart travellers

Travel Nevada targets wild-at-heart travellers

Travel Nevada is encouraging travellers to ‘GET A LITTLE OUT THERE’ with a new brand campaign highlighting the state’s weird and wild attractions.

The new campaign aims to change the perceptions surrounding the state, to show there is more to the destination than Las Vegas and Reno.

As part of the campaign, Travel Nevada is showcasing its one-of-a-kind offerings which include quirky ghost towns, eccentric exhibitions and attractions as well as pristine natural wonders such as the Valley of Fire State Park, Lake Tahoe and Great Basin National Park.

Nicole Orsua, Chief Industry Development Officer at Travel Nevada commented: “We’re thrilled to introduce our GET A LITTLE OUT THERE campaign to the UK market, which inspires travellers to explore Nevada’s wild side, from the state and national parks, and historic ghost towns, to embarking on one our epic 10 road trips. We’re inviting travellers to march to the beat of their own, offbeat rhythm.”

Susan Mowers, Creative Director for Travel Nevada, added: “We developed a mantra for this creative concept that captures the mindset of real travellers. The messaging serves as a call to action for the wild-at-heart. Those with the doing spirit the state requires, and emphasises the curious contradictions, excitement, adventures, and wide variety of activities that Nevada offers visitors.” 

To further inspire visits to the state, a new route will connect Manchester to Las Vegas with Virgin Airlines later this year.

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