Travel agents to capitalise on Estonia and Nordic bookings in 2023

Travel agents to capitalise on Estonia and Nordic bookings in 2023

A new travel survey has revealed that 71% of operators selling Estonia and/or the Nordic states expect to sell these destinations through travel agents in 2023.

In fact, nearly 1 in 5 (19%) of these operators expect to sell more than half of their 2023 programme through travel agents.

The 2023 travel survey, though relatively small, demonstrates the important role played by travel agents in selling Estonia and the Nordic states as demand continues to bounce back strongly this year.

Two thirds (68%) of surveyed operators reported that enquiries are up on last year and nearly half (48%) are making more bookings than in 2022. 80% of operators said that Estonia was regarded as a safe country to visit, with the war in Ukraine making no difference at all or only a slight impact on UK travellers.

25% of operators are making sales exclusively to Estonia, while 55% of operator programmes combine Estonia with Latvia and Lithuania, and another 55% combine Estonia with Scandinavia.

The biggest drivers of interest in operator programmes are Nature and City Breaks (both at 57%) followed by Soft Adventure such as walking, hiking and cycling (48%). Gastronomy also features strongly (43%).

Andy Fairburn, Director of Nordic Travel Solutions and Visit Estonia, said: “This survey clearly illustrates the key role that travel agents are playing in securing sales of tour operator programmes to Estonia and its regional neighbours, and their help in converting the rising level of enquiries this year into firm bookings.

“It’s easy and free to learn more about Estonia’s diverse appeal at Estonia Expert where everyone who completes the six short modules before March 10 2023 will be entered into a draw to win a fabulous fam trip to Estonia this spring.”

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