Top tips when selling Louisville…

Top tips when selling Louisville…

Tour operators have weighed in with suggestions for how to sell Louisville to clients who want to be part of history next year. 


“With the 150th anniversary of the Kentucky Derby coming up in May 2024 there will be lots going on and of course the main event which takes place on the May 4 will be an experience not to miss, then there is also the Muhammad Ali’s World Premiere of ALI The Musical which will be presented in Ali’s hometown of Louisville in the autumn of 2024,” says Andrew Bird at Purely America.

“The climate from April through October is ideal with little rain and warm days so perfect for lots of outdoor activities,” said  Ruby Briggs, Managing Director at Kennedy Travel.


“The destination has plenty to offer everyone, not just horse enthusiasts. Waterfront Park is situated along the Ohio River with lots of green spaces, walking trails, and events that take place throughout the year so it’s a great feature of the city for people of all ages.”

“Louisville is a compact city but do not let that fool you when it comes to things to do as it certainly “packs a punch” with attractions like the Muhammad Ali Centre, Baseball’s Slugger Museum, Kentucky Derby Museum,  caverns and caves with zip lining, walking tours, bourbon tours and tastings at well-known brand distilleries like Evan Williams, Angel’s Envy and Michter’s and you cannot miss out on  racing at the famous Churchill Downs,” adds Bird.

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Briggs advises to book early “because hotels and tickets for the 150th Kentucky Derby will sell like hot cakes.”     

When it comes to surprising things about Louisville, Briggs cites the culinary scene: “There’s regional delights like the Hot Brown sandwich and a wide range of restaurants and food festivals.”“Louisville really does have something to keep every age and every budget happy and is well worth including it in any Kentucky self-drive tour. With direct flights from London now serving Northern Kentucky/Cincinnati with British Airways it is very accessible and just over one hour’s drive away,” says Bird.

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