New Maldives-based airline Beond unveiled its aircraft livery, unique cabin design and new routes to Milan and Dubai at a press conference held in Dubai this week.
Beond – which calls itself ‘the world’s first premium leisure airline’ – currently has just one aircraft: an Airbus A319 seating 44 passengers in an all lay-flat configuration. It aims to give passengers travelling to The Maldives a journey as luxurious as their destination, with no Economy class available onboard.
Additional Airbus aircraft will join the Beond fleet in late 2023 and early 2024.
The aircraft livery is an uncommon dark shade of grey. Dark colours are often avoided on aircraft livery due to their heat retention, however Beond has used a specially-designed paint which resolves this issue.
The dark grey theme continues inside the cabin, with cream leather seats and copper accents completing the sophisticated design.
Beond’s inaugural flights are scheduled for November 2023, with the Riyadh inaugural departing November 9, the Munich inaugural departing November 15, and the Zurich inaugural departing November 17.
Fares will start from around €1500 one-way, dependent on the origin.
“Our aim is simple: to fly our customers to the most unique and unspoiled destinations where they can release their inner explorer on the most memorable vacation of their lives,” said Tero Taskila, CEO of Beond, and a founder.
Between today and the scheduled service launch, early bird customers have chartered the aircraft to experience the Maldives.
In addition, the airline announced new routes from Dubai and Milan, beginning in late March 2024. The airline hopes to expand its routes to include direct flights to London in the near future.
“Today is the realization of a dream I first had 20 years ago,” said Max Nilov, Chief Strategy Officer of Beond, and a founder. “I had a dream of this airline, for this aircraft, and for this experience for passengers. We have created a premium experience coupled with an operating philosophy that is unmatched.”