The Tourism Authority of Thailand (TAT) has rolled out a new campaign and emphasised its focus on sustainable tourism.
Called ‘Meaning Relationship’, the new concept was launched at this year’s World Travel Market.
Thapanee Kiatphaibool, Governer at TAT, said “The new ‘Meaningful Relationship’ marketing communication concept is designed to encourage travellers to engage in a meaningful connection whether it is with themselves, the local people, the community, nature, or even with Thailand.
“When travellers form a relationship with the people they meet and the place they visit, they will have an opportunity of creating lifelong friends, cherished recollections, and enjoyable time.”
The concept will be incorporated into its ongoing promotion of Thailand, highlighting its sustainability and responsible tourism efforts.
TAT has implemented its own Sustainable Tourism Goals in line with the 17 Sustainable Development Goals by the United Nations Development Programme.
This will involve a Sustainable Tourism Acceleration Rating system, in which businesses can attain a corresponding number of stars. Currently, there are 251 companies with STAR certifications in Thailand.
TAT’s partner Thai Ecotourism and Adventure Travel Association (TEATA) has also collaborated with Tourlink to develop seven carbon-neutral travel routes. Featured destinations include Bangkok, Ratchaburi, Phangnga, Trat, Phetchaburi, and the three Isan provinces of Udon Thani, Nong Khai, and Loei.