Taiwan encourages visitors with new incentive programmes

Taiwan encourages visitors with new incentive programmes

The Taiwan Tourism Administration (TTA) is introducing two new incentive programs in an effort to attract more overseas visitors.

The initiatives are part of the government’s wider £9.7billion post-pandemic economic recovery package and seek to strengthen Taiwan’s position as a premier global travel destination while shining a spotlight on its range of tourism offerings. 

The incentives include a lucky draw competition on arrival, where foreign travellers can enter to win cash prizes. Foreign independent travellers planning to visit Taiwan for between three to 90 days can enter the ‘Taiwan the Lucky Land’ competition for a chance to win £127 to supplement their spending in-country. The programme will remain open for participation until June 30, 2025. 

In addition, the Taiwan Tourism Authority has introduced free half-day tours for transit and transfer passengers. The four-hour tour, which is available to transiting passengers at Taoyuan International Airport, will see travellers visit key national landmarks and cultural sites whilst accompanied by an English-speaking tour guide.

Speaking about the new initiative, the Taiwan Tourism Administration said it hopes the tours will encourage repeat visitors by leaving foreign travellers with a good impression of Taiwan so they will consider making the country a future travel destination. 

In an effort to introduce UK travellers to the destination, and promote the newly launched incentive programmes, the Taiwan Tourism Administration invites World Travel Market attendees to experience Taiwan’s rich cultural heritage at its Pavilion.  

Arthur Hsieh, Director at Taiwan Tourism Administration London Office, says: “We are thrilled to introduce our new tourism incentive programmes to wider audiences at the World Travel Market. We look forward to this wonderful opportunity to shine a spotlight on Taiwan’s extraordinary tourism offerings and the depth of our rich cultural heritage. Our goal is to bring a piece of Taiwan’s enchantment to the world stage, and we invite you to join us at our Pavilion.” 

Taiwan hopes to welcome 6 million foreign tourists by the end of this year and 12 million visitors in 2024.


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