The destination is often associated with honeymooners and overwater bungalows, but it now wants to push more inclusive and sustainable travel. As part of this, it is promoting sailing, LGBTQ travel, guesthouses and cultural experiences.
In particular, there is a focus on the destinations guesthouses, which are run by locals and offer an authentic opportunity to experience Tahitian culture.
“Our overall messaging is that there are other destinations aside from Bora Bora,” said Charlotte Browning, Account Manager for Tahiti Tourisme UK. “We have 118 islands, with plenty of opportunities to be immersed in local culture and our beautiful natural environment is also a huge selling point.”
The destination is also pushing its online trade training platform, The Tahiti Specialist programme, with agents who complete the programme, qualifying to attend an upcoming fam trip in Q2.