St. Kitts ramps up trade activity

St. Kitts ramps up trade activity

St. Kitts Tourism Authority is bringing 40 UK travel trade partners to the island in 2023 to mark the 40th anniversary of St. Kitts & Nevis’ independence.   

The trade visits will span five group fams, two of which took place in April and May, with the remaining three scheduled for July, October, and November 2023.

The four-night itineraries give retail agents, reservations staff and tour operator product managers the opportunity to visit a wide range of accommodations on both St. Kitts and Nevis and sample the food, culture, and immersive activities available to holidaymakers. 

The “40 Fams” programme is one of a host of activities planned for 2023, as St. Kitts continues to ramp up activity with the UK travel trade post-Covid.

Other travel trade initiatives across the year include a “Lunch and Learn” programme, in partnership with Nevis Tourism Authority, aimed at supporting homeworkers to brush up on their knowledge of St. Kitts and Nevis over lunch; monthly coffee mornings, in which agents are hosted in small groups of five or six, around the country, for destination training; and virtual and in-person, tailor made training sessions for tour operator frontline sales teams.

This year also sees St. Kitts Tourism Authority launch its first post-Covid co-op marketing campaign with Travel Counsellors, focusing on educating the UK-wide agent network about the destination’s offering and also inspiring Travel Counsellors’ customers to book their holiday to St. Kitts.

Ellison “Tommy” Thompson, Chief Executive Officer at the St. Kitts Tourism Authority, said: “As one of the smaller Caribbean islands, the trade is vitally important to St. Kitts in driving tourism.

“Our efforts to ramp up activity with our UK trade partners post-Covid with targeted trainings and events, co-op marketing programmes and a special fam trip programme, which began with the appointment, last year, of a dedicated, agent-facing representative for St. Kitts, is really paying a dividend.  So far this year, monthly arrivals from the UK to St. Kitts have been at or above 2019 levels, which is, in no small part, down to the support of our UK trade partners.”

Related Posts

Sandals reveal new Caribbean offers 

Sandals Resorts is offering adult-only holidays to the Caribbean, including flight upgrades with British Airways. Clients who book an all-inclusive holiday with the brand’s in-house