Twin islands St. Kitts and Nevis are enhancing trade activity in November with a dedicated UK Roadshow and group trade fam trip to the Caribbean.
Hosted in Hertfordshire, Kent and Surrey from November 21-25, the roadshow is part of the destinations’ renewed efforts to ramp up activity with the UK travel trade after Covid.
Agents are able to learn more about the destination from Marsha T. Henderson, who was appointed Minister of Tourism in August 2022, alongside the St. Kitts Tourism Authority CEO, Ellison ‘Tommy’ Thompson; Deputy CEO, Melnecia Marshall; CMO, Mia Lange; UK Marketing Consultant, Lisa Elmes-Bosshard; and Graham Hawkins, who was appointed in June as the UK’s agent-facing Trade Sales Representative for St. Kitts.
Representatives from the Nevis Tourism Authority will include CEO Devon Liburd and Sales & Marketing Manager, Julie Claxton.
The roadshow events will comprise a networking session on arrival, dinner, presentations on the latest tourism developments on both St. Kitts and Nevis, and updates from a selection of hotel representatives from the twin-islands.
Hot on the heels of the roadshow is a group trade FAM scheduled for November 26-30 2022, where agents will experience the best of St. Kitts and Nevis, spending two nights on each island.
St. Kitts Tourism Authority is planning to bring a further 40 agents to the island across five FAM trips in 2023 as part of the celebrations to mark the 40th anniversary of St. Kitts and Nevis’ independence.
This trade push is complemented by a new consumer brand campaign, launched in September, called ‘Venture Deeper’ which encourages intrepid travellers to go beyond the tourist trail.
“We’re delighted to be accompanying our new Minister of Tourism on her first official visit to the UK to meet our valued trade partners.” said Ellison “Tommy” Thompson, Chief Executive Officer at the St. Kitts Tourism Authority.
“We really believe in the power of travel agents to influence and inspire customer decision making. As one of the smaller Caribbean islands, the trade is vitally important to St. Kitts in driving tourism. This is why we are investing heavily in UK trade events and roadshows, training, and especially FAM visits, so that agents and operators can experience the destination first hand and fully immerse themselves in St. Kitts’ charm, culture, cuisine, history and heritage.
“It’s a very exciting time for St. Kitts. Our Covid-19 testing and vaccination requirements were lifted in August, and we are on track in 2022 to reach or even exceed our pre-pandemic visitor numbers from the UK.”
Devon Liburd, CEO of the Nevis Tourism Authority, says: “Our continued investment with UK trade partners though events, training and FAMs establishes Nevis as an island for adventure, foodies, wellness, romance and proper rest and relaxation. Our aim is for visitors to the island to ‘find themselves in Nevis’, really switch off from the chaos of modern life and enjoy all our beautiful island has to offer.
St. Kitts and Nevis can be reached from the UK via twice-weekly (Weds & Sat), direct flights from London Gatwick with British Airways.
Look out for the latest St. Kitts guide, distributed with the new issue of Selling Travel.