Skiing in Austria

With pistes to suit every level, views across the Austrian Alps and plenty of après-ski to enjoy, Austria is an easy sell for ski enthusiasts, says Charlotte Flach

Why sell it 

With its towering mountainscapes, charming villages and guaranteed snow often well into spring, Austria is a skiers paradise. As one of the birthplaces of alpine skiing, Austria’s network of pistes and gondolas offer state of the art infrastructure to the slopes. 

Austrians are also huge fans of Gemütlichkeit, a concept that most closely translates to ‘cosyness’. Sip on delicious Glühwein or hot chocolate in front of a crackling log fire in a traditional mountain hut, which is more often than not family run, adding to the sense of homelines. 

Who to sell to

Austria is great value for money for families on a tight budget, while couples and groups can make the most of the après-ski with Jägertee, local beer or schnaps available from the early afternoon.

Foodies will appreciate local dishes including Knödel, Goulash and Käsespätzle after a day on the slopes. Zillertal and Ischgl spoil with award-winning restaurants.

What to sell 

Austria provides pistes for all ages and skill levels, all accompanied by stunning scenery. Skicircus and Arlberg are some of the largest resorts in Austria and are considered to be some of the most modern in Europe. For intimate resorts choose St. Johann in Salzburg or Hochkönig. For a combination of lake, glacier and mountain, ski in Zell am See-Kaprun where a new cable car will take clients directly from Kaprun to the Kitzsteinhorn glacier. 

Austria’s ski regions continue to work hard to make winter holidays more environmentally friendly, with lifts, cable cars, and even snowmaking machines running on mostly green energy.

SkiWelt Wilder Kaiser-Brixental is home to the first solar lift in the world and cable cars, lifts, mountain restaurants, and snowmaking machines have been running on 100% green energy in Ischgl since 2021.

What’s new

The Schatzberg Zwergenland in SkiJuwel Alpbachtal Wildschönau features a snowball playground, a ski carousel, an igloo and a toboggan run. Children born in 2017 or later also ski for free from March 19-April, 2023. Kids will love JoKiWo Winter Edition in St. Johann in Salzberg (April 3-7 2023), now in its second year, with behind the scene tours at the cable cars, treasure hunts and fairytale walks as well as the Kid’s Olympics.