Ski Beat signs up to sustainability initiative

Ski Beat signs up to sustainability initiative

Brighton-based ski operator Ski Beat has signed a three-year alliance with environmental advocates Protect our Winters (POW).  

Ski Beat, which specialises in catered chalet holidays in the French Alps, has joined the organisation as a Ridge Partner and is the first major UK ski tour operator to join at this level.  

POW was founded in the US in 2007 to take action against climate change through education, lobbying and engagement programmes. 

As part of the new alliance, Ski Beat’s UK and overseas staff will undertake an Intensive Carbon Literacy Training Course to identify ways in which the organisation and its customers can reduce their carbon footprint in the mountains. 

This will include improving procedures to reduce food waste and energy consumption, reducing food mileage, upgrading waste recycling and avoiding single use plastics in chalets.  

Ski Beat’s Sales & Marketing Director Laura Hazell said: “We far too often hear about glaciers retreating, snow melting and low altitude resorts closing. We have a responsibility to our clients, to enable them to actively participate and embrace our climate change initiatives and to allow them, and future generations, to holiday in a more responsible way.  

“The mountains provide all kinds of challenges, from the difficulties of sourcing certain meat and vegetables while minimising excessive mileage and fuel, to the practicalities of disposing of waste effectively and the need to keep chalets warm, without unnecessarily burning fossil fuels or expending electricity, particularly when skiers are out during the daytime.   

“The steps that Ski Beat is currently undertaking will confront many of these issues, but they require forethought, investment, planning and then execution.  

“Crucially, both staff and clients need to be onboard, via education and engagement. If the industry, and all those who love winter sports, work together, along with POW’s empowerment, together we believe we can help to tackle the root causes of climate change in the mountains.” 

Ski Beat’s affiliation with POW dovetails with an ongoing initiative to embrace Japanese `Lean’ operating techniques, streamlining activities and reducing human and material energy, waste and consumption.  

Earlier this year, the company became the first hospitality organisation to host a Lean Conference in two of its chalets to engage with others in the hospitality industry, and explore how lean processes can be applied to the tourism sector.

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