An agents booking incentive scheme is being launched next year, while the STA will be staging a regional roadshow in addition to attending a variety of trade events and shows including World Travel Market and the Travel Counsellors Conference.
It will also continue to offer face-to-face training sessions and webinars for agents.
By the end of 2022, the STA will have undertaken four trade fam trips to Saudi Arabia this year, with itineraries in November and December seeing agents and tour operator product managers explore Riyadh, AlUla and Jeddah.
The annual Saudi Tourism Authority roadshow, held over two evenings in London last month, saw 115 trade participants meet STA officials and 15 partners including destination marketing organisations, destination marketing companies, hotels and airlines.
Four trade attendees came away from the events as winners, with the main prize of a seven-night trip with return flights for two and grandstand tickets to the Saudi Arabia Grand Prix in Jeddah going to Hari Daggubaty from Transindus.
Apsley Travel’s Andrew Elliott won seven nights at hotels in Riyadh and AlUla, while Denise Bent from Fabulicious Travels won a place on the November fam trip – as did Muhtadi Hasan from Hasan Travel, who was awarded a place for winning a challenge on a Formula 1 simulator.