A new seasonal tourism marketing campaign is tempting travellers to consider the Caribbean island next summer.
Created by the Saint Lucia Tourism Authority (SLTA) and running until mid-December, the campaign is designed to showcase the physical beauty and diversity of the island and “to portray more of an experience than a visit”.
It features a new suite of film and photography assets that are running on advertising mediums, social media outlets, newsletters and out-of-home billboards that promote the return of the Virgin Atlantic flight for winter (November 2023 to May 2024).
The visual assets cover themes such as nature, nightlife, family adventure, weddings and romance, beach activities, culture and cuisine.
Patricia Charlery-Leon, SLTA Director for UK & Europe said: “The Caribbean is heading into its peak season so we want to make sure that Saint Lucia stands out. With a stunning new creative showing the balance of the island’s stunning natural beauty, wonderful culture and sheer adventure and escape, we’re confident that we will inspire people to look and book.
“There are some super savings on offer and with Virgin Atlantic, British Airways and TUI all flying direct throughout the winter, now is a great time for our trade partners to sell Saint Lucia.”
There is also a dedicated offers page with 17 tour operators taking part so agents will find a range of accommodation and flight packages to suit clients’ different budgets and tastes.