Ras al Khaimah has signed a ‘Memorandum of Understanding’ with Oman in a bid to highlight cross-destination tourism.
The partnership between the Ras al Khaimah Tourism Development Authority (RAKTDA) and Oman Tourism Development Company (OMRAN Group) will create opportunities for travellers to visit both destinations in a single trip. The agreement was signed at this year’s World Travel Market.
Both regions will focus on tourism promotion and marketing. Activities will include facilitating ease of access in transportation between Musandam in Oman and Ras al Khaimah, developing favourable visa arrangements for international visitors and initiating tourism packages, as well as adventure and partnership offerings.
Raki Phillips, CEO of RAKTDA, said: “This first of its kind agreement is built upon a formidable synergy between Ras Al Khaimah and the neighbouring Musandam Governorate. We look forward to working together with the Omran Group on cross-destination promotions which will not only showcase each of our destinations’ distinct tourism offerings, but also raise awareness among international visitors about the wide range of tourism attractions in the Middle East.”
Adventure seekers can explore Jebel Jais, the highest mountain peak in the UAE; Jais Flight, ‘the longest zipline in the world’ and Jais Sledder, the longest toboggan ride in the region.
New hotels are on the horizon, including the Sofitel in Alhambra and Antara hotels, the latter of which is set to open this month. Sustainability is a huge focus, too.
“We have signed up to an international tourism advisory group called Earthcheck. RAKTDA has signed the pledge with 30 other businesses to be the first certified tourism destination in the region. It focuses on economic sustainability, cultural sustainability and environmental sustainability,” added Phillips.