Ras Al Khaimah has partnered with Earthcheck to identify 17 sustainable development goals (SDGs) to inform its development as a sustainable destination.
With this a roadmap has been created and the destination – as well as 30 local tourism businesses – has signed a pledge to become the first certified ‘sustainable destination’ within the region.
“The UK market has grown over 230% year on year, so for us this such a key market,” said Raki Phillips, CEO of the Ras Al Khaimah Tourism Development Authority (RAKTDA).
“We realise that sustainability is key to the success of any destination,” said Phillips. “83% of travellers look for sustainability as a reason for why they are travelling and why they pick a destination. So for us it’s not just something we use as a buzzword, it is something we install in the way develop and build the destination.”
“We are what I like to call a ‘Destination of the Future’. We are growing everyday. It is so important that we build the framework and the base for it to be sustainable and successful for the future.”
Ras Al Khaimah is a 45-minute drive from Dubai Airport and features a varied topography of mountains, desert and beaches, which together offer a variety of tourist activities.