Rainbow has new responsible Africa brochure

Rainbow has new responsible Africa brochure

A new brochure from Rainbow, an Africa and Latin America specialist operator, has a ‘renewed focus’ on responsible tourism initiatives.

It includes content showcasing Rainbow’s tailor-made approach to the destinations it visits, as well as its commitment to conservation and support for local communities.

A new partnership with Positive Planet is guiding Rainbow and the other brands within the ITC Group to measure its carbon emissions and develop a reduction strategy as part of its journey towards net zero.

The brochure also highlights specific projects that Rainbow supports in Africa, with beneficiaries including Travel for Impact, a local NGO in Botswana; Money for Madagascar, which helps to fund projects tackling issues such as extreme poverty, lack of biodiversity and limited access to education in Madagascar; and Uthando, a non-profit and Fair Trade in Tourism organisation in South Africa that raises money for life-changing community development projects.

Destinations featured in Rainbow’s Africa programme include South Africa, Mozambique, Namibia, Botswana, Zambia, Zimbabwe, Malawi, Kenya, Tanzania, Zanzibar, Uganda, Rwanda, the Republic of Congo, Madagascar, Sierra Leone, Ethiopia, Réunion, São Tomé & Príncipe and St Helena. 

For each destination, Rainbow has curated a selection of recommended itineraries that include experiences such as encountering endemic wildlife in the rainforests of Madagascar, sundowners on safari in the Serengeti, viewing the Victoria Falls, tracking Gorilla through Bwindi Impenetrable National Park and cruising on the Chobe River.

Candice Buchan, Head of Rainbow, said: “At Rainbow, we’re passionate about sharing our love for the natural world, and this refreshed and rebranded brochure highlights our commitment to responsible travel, conservation and protection of the places we explore.

“With this brochure, we wanted to make sure our travel agent partners and their clients better understand the positive impact they’ll be having when they choose a holiday with us.”

A 14-night Cape Town, Garden Route and Safari deal in South Africa is priced at £2,795- £4,595pp and includes flights, accommodation in owner-run accommodation, meals where specified, car hire and safaris.

For Botswana, an 11-night small-group (maximum seven people) serviced mobile safari that takes in Moremi Game Reserve, Chobe National Park and the Okavango Delta costs from £4,780-£6,495pp, including flights, accommodation, transfers, transportation and several experiences. 

For perhaps the ultimate African wildlife experience, the 11-night Uganda and Rwanda Gorillas, Chimpanzees, Game & Landscapes tour is priced from £7,040pp, with flights, accommodation, car hire, and experiences that include trekking the Mountain Gorillas in Uganda, visiting Lake Mutanada, walking through Bwindi Forest looking for forest-dwelling birds and monkeys, tracking chimpanzees in Kibale Forest and game drives and boat trips in Murchison Falls and Queen Elizabeth National Park.

Agents can access assets including Rainbow’s images and itineraries for marketing purposes by logging on to the ITC’s free online toolkit at toolkit.itc-uk.com/rainbowtours.co.uk.

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