The Pacific Asia Travel Association (PATA) UK & Ireland has released its travel trends report for 2025.
Key trends set to shape tourism across the Pacific Asia region were gathered from the organisation’s network of tourist boards, tour operators, airlines and hoteliers.
The 2025 PATA Patterns report found that travel agents remain vital when navigating complex itineraries, sustainability and niche travel experiences. Secondary destinations are also growing in popularity as travellers seek personalised, crowd-free experiences.
Travellers are opting for more immersive, hyper-local experiences and wildlife-centric holidays such as tiger-spotting in Malaysia and observing pandas in China.
Set-jetting and sports tourism are surging too, while sustainable travel is a priority.
Plus, hotels are embracing designs focusing on local culture and identity. Expanded airline routes and restored capacity are reducing flight costs, too.
“Pacific Asia is poised for a great year ahead, as 2025 travel trends bring an exciting mix of opportunities for agents. From new immersive wildlife experiences and cultural explorations to eco-friendly accommodations, travellers are embracing sustainability like never before.
“The appeal of screen-worthy film locations are sparking wanderlust, while secondary holiday destinations and hidden gems for the adventurous are rising. As we step into this promising year, the region’s rich diversity promises unforgettable journeys that cater to every traveller.”
Agents can find the full report here.
