New index shows how to boost travel confidence

New index shows how to boost travel confidence

Research released this week by ABTA shows that the number one ‘confidence booster’ that would reassure UK adults about taking an overseas holiday is knowing they have a valid passport or visa. 

The association’s new Travel Confidence Index asked 2,000 UK adults to rate how confident they are currently feeling about taking an overseas holiday and what would make them more likely to book one. 

The most essential elements identified by the respondents were knowing they have a valid passport and/or visa (67%), followed by taking out travel insurance (54%). 

The survey also found that 53% of respondents rated being able to get home if their travel company goes bust as essential, followed by knowing the total price in advance (49%) and having financial protection in case their travel company goes bust (49%). 

Two in five (41%) people said that booking with an ABTA member was essential while a further 35% said it was important. 

The Travel Confidence Index is based on asking participants to rate how confident they are currently feeling about taking an overseas holiday on a scale of one to 10.  

The scores were calculated by taking away the percentage who rate themselves as either ‘not or less confident’ (one to four) from the percentage who rate themselves as ‘somewhat or extremely confident’ (seven to 10). 

The 2023 poll revealed an overall score of +41 for the UK population overall, despite the survey taking place at the same time as the NATS outage which caused major flight disruption. 

Those who took a package holiday in the last year and those who booked with a travel professional were found to be more confident (+70 and +72 respectively). 

Respondents aged 25-34 (+53) and families (+52) were also more confident to travel than the average. 

The over 65s were among those feeling less confident to travel than average, at +33. 

Graeme Buck, Director of Communications at ABTA – The Travel Association, said: “Given the extreme heat and wildfires in some holiday destinations this year, and that the NATS outage happened during the period in which we interviewed respondents, a score of +41 does show some remarkable positivity among the UK population. 

“We’ll be continuing to support our members’ efforts to boost their customers’ confidence however we can.” 

The Travel Confidence Index is available to read in full at abta.com/Travel-Confidence-Index and will be discussed at this week’s ABTA Travel Convention in Bodrum, Turkey. 

Visa Guide website: https://visaguide.world/travel-insurance/

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