Musical Louisiana

From larger-than-life Jazz festivals to intimate live music sessions, Louisiana has a full schedule to celebrate its Year of Music, says Jessica Alexander

Why sell it

Explore Louisiana is highlighting its impressive line-up of musical offerings as part of its Year of Music initiative. A plank of a wider “My Louisiana” campaign, the initiative highlights the different music genres that can be experienced across the state, which include Cajun, Zydeco as well as Jazz and Blues. A dedicated Music Trail has been created which guides visitors to music venues and historic music sites.

What to sell

Louisana Arcadian
Acadian festival, Lafayette

Visitors can enjoy over 400 music festivals from Jazz Fest in New Orleans to Lafayette’s Festival International de Louisiane which celebrates French heritage.

Country fans can visit Tim Mcgraw’s birthplace in Delhi, Pop fans will enjoy the Britney Spears Museum in her hometown of Kentwood and Jazz enthusiasts will relish seeing a performance in the Dew Drop Social & Benevolent Jazz Hall in Mandeville, dating back to 1895.

Other highlights include a visit to the Shreveport Municipal Auditorium, said to be the launchpad for stars including Johnny Cash and Elvis Presley, and Sea-Saint Studios in New Orleans where Paul McCartney, Paul Simon, Rod Stewart and Elvis Costello all recorded.

Who to sell to

Louisana barn
Bayou barn, Marrero

Although Louisiana is known as the birthplace of Jazz, music-lovers will hear Blues, Country, Rock, Soul, Pop, Gospel, Rap, and plenty of other genres at venues across the state.

Festivals such as Mardi Gras may be best suited to couples and groups, but there are family-friendly music events including the Tunica Hills music festival in St Francisville, the Mudbug festival in Shreveport and Live After Five in Baton Rouge.

How to sell it

A self-drive road-trip is a great way to take in what the state has to offer. Start by embracing the party scene in New Orleans, perhaps incorporating Mardi Gras or the Jazz Fest, then venture to Baton Rouge, an hour from New Orleans, for its great live music scene, the city is also hailed as the Blues Capital. Stop next at Lafayette, an hour from Baton Rouge, for some cultural Cajun and Zydeco music and then to Shreveport to follow in the footsteps of Elvis before circling back to the small town charm of St Francisville for folk and country music.

Book it with…North America Travel Service

NATS offers a seven-night stay in January 2025 at the Hotel Monteleone, New Orleans from £1,932pp based on two sharing a Traditional King room. Price includes direct British Airways flights from Heathrow.