Manitoba taps into travel’s emotional side

Manitoba taps into travel’s emotional side

Travel Manitoba has a refreshed tourism brand and new look for 2023 designed to “draw on the emotion of travel”. 

With the tagline Canada’s Heart Is Calling, the brand sets out to remind travellers that the province is “about more than just a place”.  

Tourism officials say the new look focuses on the “feelings we get when we see or do something amazing on holiday”. 

Manitoba is best known for offering experiences like seeing polar bears in their natural habitat, viewing the northern lights, participating in authentic Indigenous experience and visiting some of Canada’s top museums, such as the Museum of Human Rights in Winnipeg. 

“Manitoba is open for business, and there is no better time to showcase Manitoba as a world-class destination of choice for travellers from Canada and around the world,” Manitoba’s Premier Heather Stefanson said at the new brand’s early January reveal in Winnipeg. 

“Travel calls to us. Some people seek adventure; some look for solitude and tranquillity; others want to learn about history and culture. People want experiences that speak to their hearts,” said Travel Manitoba’s Brigitte Sandron, Executive Vice-President and Chief Operating Officer. 

The Manitoba Tourism Strategy targets visitor expenditures of $1.6 billion in 2024, and $2.5 billion by 2030. 

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