Madeira ups sustainable tourism credentials

Madeira ups sustainable tourism credentials

Madeira has received ‘Silver’ certification as a sustainable tourism destination by EarthCheck, the world’s leading certification entity for tourism.

The certification recognises Madeira’s efforts in defending and nurturing a more sustainable territory at an environmental, cultural, social, and economic level.

Some of the destination’s most ambitious projects include the creation of the largest marine reserve in The Northern Atlantic and Europe surrounding The Savage Islands in 2021, the accreditation of Porto Santo as a UNESCO Biosphere Reserve in 2020, as well as the Laurisilva Forest being a UNESCO World Heritage Site since 1999, which covers around 20% of the main island.

Aside from its natural heritage, Madeira has also seen a growth of eco-tourism offerings in the destination, with various hotels and tour companies prioritising sustainability.

Eduardo Jesus, Regional Secretary of Culture and Tourism and President of the Madeira Promotion Bureau, said: “This recognition is important for the sector and for the entire regional economy, it gives greater credibility to the destination and allows expanding access to tourist markets that are more sensitive to this issue.”

He continued: “It is a relevant step in affirming Madeira as a ‘must-visit’ at a global level, based on the sustainable development of the territory and the involvement of the entire local community.”

Within five years, Madeira aims to receive a higher level of Certification, ‘Gold’ by continuing preservation of its natural resources involving all local communities.

EarthCheck is the world’s leading scientific benchmarking certification and advisory group for travel and tourism, an entity accredited by the Global Sustainable Tourism Council.

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