The Jordan Tourism Board (JTB) and Royal Jordanian (RJ) joined forces on Tuesday (July 19) to host a special Wadi Rum themed event in London for agents, operators and media.
The event featured Jordanian themed cuisine, modern Jordanian music and a 36 camera – and the scorching London weather did its best to replicate a typical July afternoon in Jordan when temperatures can reach 40C
The event provided an opportunity for both the tourist board and national carrier to reiterate their commitment to the UK market and to engage with tour operators and travel agents.
Neil Davis from Cox & Kings won flights and Jordan passes courtesy of the JTB and RJ.
VIP guests included Manar M. Dabbas, Ambassador of the Hashemite Kingdom of Jordan to the UK.
The JTB’s, Managing Director, Dr Abed Al Razzaq Arabiyat (pictured), highlighted how agents and operators can benefit through fam trips and incentives the JTB will be offering.
He told those present on the evening that the JTB is keen to speak to more operators and agents that don’t currently sell Jordan but would be interested in expanding into the destination, with the potential opportunity to join a fam trip in 2022.
He said: “The UK is a hugely important market for us, and we are dedicated to helping you, help us showcase all the wonders of our world. Our support can come in a form that is best for you, whether it be fam trips, co-op campaigns or our 2022 incentive scheme that is designed to maximize the length of stay and drive bookings into low seasons.
“We encourage you to approach our UK team to discuss a bespoke approach,” he added.
Royal Jordanian operates daily flights between Amman and London and the airline intends to grow its network and look for new markets “to better enhance traffic and connect Jordan to the world”, said the airline’s Chief Commercial Officer, Karim Makhlouf.
Last November the JTB launched a new brand, Kingdom of Time, aimed at ‘Intrepid travellers’ defined as’ independent, active, digitally-empowered explorers who are seeking meaningful experiences and human connection’.