Jamaica is now the number one destination in the Caribbean for UK travellers, with 2022 visitor arrivals surpassing previous records.
Jamaica’s tourism recovery plan has led to historic levels from the UK market, highlighting the island’s unique culture, cuisine, music, breath-taking nature, and wellness offerings in an environmentally sustainable way.
In anticipation of further growth, Jamaica is growing its room offering to another 8,500 rooms by 2025. New hotel openings will include Hard Rock Hotel, RIU, Dreams, Secrets, Planet Hollywood, Viva Wyndham, UNICO and Princess.
“We are working on our most ambitious tourism development and expansion plan in Jamaica’s history to meet the continued demand and interest in our beautiful island,” said Minister of Tourism, Edmund Bartlett.
The island is easily accessible from the UK with daily direct flights on Virgin Atlantic Airways from London Heathrow launched in December 2022, British Airways from London Gatwick and TUI from Birmingham, London Gatwick and Manchester.
“We are very happy that Jamaica is the top Caribbean destination of choice for travellers from the UK and would like to thank all our industry partners for their continuous support and faith in our beautiful island,” said Elizabeth Fox, Regional Director, UK & Northern Europe.
“As we look ahead, our team has an exciting line-up of plans for 2023 and are confident that we can continue to grow our destination favourability among UK travellers in 2023. Our campaign this year is “Come Back to Jamaica”, come back to relax, come back to adventure, come back to romance, and the Brits certainly continue to do so.”