Jamaica has surpassed its goal of one million visitor arrivals in 2023 much earlier in the year than expected, it was announced at the 41st Caribbean Travel Marketplace in Barbados.
The milestone achievement means that Jamaica’s visitor numbers are now on par with pre-pandemic 2019 levels.
To accommodate visitor growth, the destination has invested in new airlift which includes a new route from London Gatwick to Kingston and Montego Bay with Norse Atlantic Airways, due to start in the autumn.
The daily service from London Gatwick will provide four new flights a week to Montego Bay from October 29 and three flights a week to Kingston from October 31, providing an additional 61,000 seats to Jamaica for Winter 2023.
Flights to Jamaica with Norse Atlantic are available to book now from £559 return, including taxes.
“Jamaica is committed to welcoming tourists worldwide and this new partnership with Norse Atlantic Airways, which includes daily flights, makes Jamaica even more accessible to visitors from the UK and across Europe,” said Hon. Edmund Bartlett, Minister of Tourism. “As we continue our bullish pandemic recovery plan, Jamaica remains a leading global tourist destination with many new developments and hotel openings in the pipeline.”
Donovan White, Director of Tourism for the Jamaica Tourist Board added: “The UK is one of our biggest markets, so we are delighted to be able to further expand access to the destination for British travellers. We hope to introduce Jamaica to a new demographic and welcome new visitors to our destination as a result of Norse Atlantic Airways’ frequent flights and price point.”