Why sell them?
Australia’s cross-country network of wide-open roads means it’s easy to venture beyond the gateway cities and experience the country’s expansive coastline, outback or rainforest.
Whether clients opt for an RV adventure, stopping off at rural campsites, or opt to stay at some of Australia’s luxury boutique accommodations along the way, a self-drive trip offers the chance to
see more of what the country has to offer and with the freedom to cover as much or as little ground as the driver wants.
Who to sell to
Itineraries are suited to those that want to get away from the cities and explore the Australia beyond. For clients into food and wine, Australia has world-famous vineyards where you can sip and sample. In the Great Southern region of Western Australia, there are more than 50 wineries peppered through five sub-regions. Or park up and enjoy some of the freshest seafood, catching
lobster on a day trip to Rottnest Island.
Victoria is also known for its foodie credentials, beyond its culinary hub Melbourne. The Mornington Peninsula is known for being a mecca for foodies and offers farm-to-table dining and wineries in picturesque settings.
For families, the Sunshine Coast has safe surfs, soft sandy beaches and plenty of local produce (like ice cream) to taste. There’s wildlife reserves, surf lessons and boating to keep youngsters and teens occupied and plenty of sunshine to keep sandy feet out of the RV for as long as possible.
What to sell
According to Deborah Kelly at RV rental company THL, classic driving routes for UK visitors are Sydney-Cairns, BrisbaneCairns and Perth-Perth.
She says: “The beauty of Australia is in its endless road trip possibilities, no matter your interests, how much time you have, or when you’re travelling. Whether you’re cruising the iconic Sydney-Cairns route, seeking adventure in Western Australia, or savouring the wineries along the Great Southern Touring Route, Australia has it covered.”
For first timers, the Sydney-Cairns coastal route is a bucket-list journey incorporating golden beaches, iconic towns and cities and the rainforest of Tropical North Queensland. This roadtrip is best done in 10-14 days.
For those looking for an outback adventure, the Red Centre Way will bring Australia’s icons to life. A loop beginning and ending in the outback town of Alice Springs takes in Uluru, Kata Tjuta and Watarrka National Park, all rich with Aboriginal experiences. Allow seven days for this road trip.
Driving the Great Ocean Road in Victoria is also high on the must-do drive list. It includes coastal roads passing the 12 Apostles and the Grampians National Park before heading onwards to Sydney. Allow six days for the drive.
When to sell
Australia’s interior can reach scorching temperatures during the summer months. Plan a road trip from May -September when conditions are slightly cooler. In contrast, Victoria can get cold with wild coastal conditions during the winter, so a March-April drive would make the most of the mild weather. Up towards the Daintree Rainforest, the wet season falls from December to April.
What’s new
Western Australia has launched experience-led road trip campaign, ‘Drive the Dream’, which features Perth-born Formula 1 star Daniel Ricciardo and showcases the road trip experience along the Coral Coast Highway.
