The campaign sends the message that Hong Kong is back with new experiences awaiting visitors, in light of all entry restrictions to China being lifted.
Promotional activity includes a series of thematic videos which will feature business leaders, social influencers, Hong Kong Super Fans, and Hong Kong celebrities, showcasing the city’s array of new experiences.
To further entice bookings, 500,000 free tickets are being given away by the Airport Authority Hong Kong to different markets in phases, through three homebased carriers namely Cathay Pacific Airways, Hong Kong Express and Hong Kong Airlines, starting from March.
Visitors can also take advantage of welcoming offers put together by the HKTB and the tourism and hospitality sectors. Among which, at the initial stage, are at least one million “Hong Kong Goodies” – visitor consumption vouchers of value over HK$100 each – covering a complimentary welcome drink at participating bars, restaurants, and hotels, or a cash voucher to be redeemed in the transportation, culinary and retail sectors, and attractions.
New attractions of note include M+ and Hong Kong Palace Museum at the West Kowloon Cultural District, the new sixth-generation Peak Tram, Water World Ocean Park, new night-time show “Momentous” at Hong Kong Disneyland and enhanced waterfront promenades offering spectacular new ways to admire Victoria Harbour.
Dr Pang Yiu-kai, Chairman of the Hong Kong Tourism Board (HKTB), said: “Hong Kong is back on the map for global travellers, with more excitement to offer than ever before.
“We are extending a biggest welcome to the world through the ‘Hello Hong Kong’ campaign, inviting friends from everywhere as they return to one of the world’s greatest tourism destinations. I am confident that Hong Kong’s vibrant east-meets-west culture, together with our iconic and brand-new attractions and immersive experiences will attract travellers back for an epic, unforgettable journey.”