Global Hotel Alliance (GHA) and its hotel brands are ramping up their responsible tourism efforts in 2022 with new initiatives.
This year the alliance contributed for the second time to the Boodles Boxing Ball, a social fundraising event to support various charities, which recently took place in London.
Collectively, GHA brands and hotels lend their support to multiple charitable initiatives globally, including programmes dedicated to education for children, healthcare and social wellbeing, environmental protection and animal welfare.
“The responsible tourism movement, accelerated by the pandemic, is challenging the hospitality industry to deliver meaningful change. Consumers now expect their favourite brands to reshape the world in a sustainable way, trusting companies that demonstrate social and environmental awareness and avoiding those who do not,” said GHA’s CEO Chris Hartley.