G Adventures asks commuters “When was the last time you felt like this?” with new brand campaign.
The month-long campaign aims to inspire London commuters this summer, and remind them of those moments you can only get when travelling on a small-group adventure.
Running across digital, social media, audio, and print media throughout June and early July, the campaign timings takes into account planned tube strikes and targets travellers of all ages, highlighting the joys of group travel and sparking an emotive response, encouraging commuters across the capital to think about their next adventure.
For those travelling in from outside London, popular commuter routes will feature fun, lively artworks, across trains and railways stations. London Victoria’s ticket barriers will be transformed into a gallery of epic travel moments while, for those within the city, digital posters will run across London Underground’s stations and escalators.
QR codes make call to actions quick and easy for those on the move, while location-targeted Spotify ads and paid media runs across key commuter hotspots during peak hours. London’s free newspapers, the Evening Standard and Metro will feature weekly content from the adventure operator.
G Adventures marketing director, Ant Stone, says the campaign has been designed to stop commuters in their tracks. “With London office workers quickly returning to our capital, that sense of ‘Groundhog Day’ was starting to set in. Being a travel brand that specialises in taking travellers out of their comfort zones and building epic memories, we recognised we had the perfect antidote,” said Stone.