Why sell it
Croissants for breakfast, hot chocolates on the mountain, lunches and meals out – those costs can quickly add up on a ski holiday, especially for families. With a captive market, mountain prices are high and even more so when you’re getting less for your pound. With many Brits watching their pennies right now, going all-inclusive has major benefits. You’ll know the costs upfront, you’ll have a big enough breakfast to get you through the day until it’s time for tea and cake, and then you’ll eat well each evening, usually with the wine included too.
“Ski chalet holidays have come on a long way from sharing steaming plates of pasta washed down with local wine,” says Laura Hazell, Sales and Marketing Director at chalet holiday specialist Ski Beat, which (unlike many ski resort restaurants) also caters well for vegetarians, vegans and guests with allergies.
Who to sell to
Chalets come in all sizes and configurations and naturally cater well for extended families and larger groups. But they’re also popular with singles, couples or smaller families seeking a more sociable experience.
“The advantage of a catered ski chalet is that the holiday is sold by room, whether single, twin, double or a family suite, which means smaller groups, friends, couples or singles can enjoy the social ambience and value of a ski chalet holiday without needing to book the entire property,” adds Hazell.
What to sell
All-inclusive chalet holidays usually include flights, transfers, accommodation, breakfast, afternoon tea and cakes and evening meals on all but one evening. They don’t include ski passes, ski hire, in-chalet massages or excursions but most skiers will book these in advance, providing more commission-earning potential for agents.
When to sell
The ski season runs from the first week in December until mid-April, both in Europe and in America/Canada.
Christmas and the February half-term are always popular and demand is high.
Prices are generally lower at the start of the season and in mid-January, when temperatures are lower and pistes quieter.
Brighton-based Ski Beat has added three new chalets for the 2022/23 season: the Chalet Grandes Alpes, La Rosiere, K120, La Praz, and Chalet Tetres Lyre, a new flagship chalet in Plan Peisey, part of the Paradiski area, with a hot tub and capacity for up to 12 guests. Ski Beat has also added a second early morning flight from Gatwick to Lyon, alongside a weekly flight from Manchester.
Following the successful opening of Poland’s first eco-chalet, Snomads has announced a second sustainable home for winter 2023. Eco Chalet Stardust 2 sleeps up to 13 and is located on Zakopane, at the base of the Tatras Mountains.
Book it with…Ski beat
A week with Ski Beat costs from £860pp this winter, including accommodation in Chalet Cristal in Val d’Isere, morning flights from Manchester and Gatwick, transfers, breakfasts, afternoon tea with cakes and three-course meals with wine (six nights).