Ecuador is on a mission to promote destination awareness in Europe, with particular focus on UK visitors.
Ecuador will position itself as a sustainable tourism destination, centred around its nature and adventure, gastronomy and culture, rural and community-based tourism offering.
The tourism board is keen to work closely with tour operators and travel agents this year to increase sales to the destination and generate more visibility to local business. It will partner with important travel agent associations and networks in the UK, and create marketing spaces between the local tourism industry, represented by Ecuadorian entrepreneurs, and international buyers from the UK.
Ecuador will also showcase its tourism proposition at several trade shows, fairs and tourism promotion events in the coming months. This includes exhibiting at World Travel Market (WTM) and LATA Expo.
Arrivals for inbound tourism to Ecuador have recovered significantly post-pandemic, with the UK ranking second based on variables such as tourist spending and connectivity to Ecuador. In 2022, British tourists spent approximately £1,510 on average during stays of around eight days.
As of February 2023, Ecuador has also recuperated 84% of its international connections with Europe, compared to March 2020. There are currently 288 direct weekly frequencies operating 25 routes connecting 16 international destinations, including flights from Madrid and Amsterdam to Guayaquil and Quito with Avianca, KLM, Iberia and LATAM Airlines.
Neils Olsen, Ecuador’s Minister of Tourism said: “In a post-pandemic era, tourists are looking to beat the crowds; seeking destinations that offer increased contact with nature, as well as innovative experiences that cater for cultural immersion and biodiversity.
“Ecuador is ready and raring to meet this demand, which is why we’re delighted to be launching this new strategy in the European market. While positioning ourselves as a sustainable tourism destination, our aim is to attract more conscious British travellers who want to travel in a slower and more mindful way and immerse themselves in our unique culture, heritage and outdoor activities.”