easyJet has introduced the world’s first in-hotel ‘Dad’s Club’ in the Spanish hotspot of Benalmádena, in partnership with comedian Omid Djalili.
A study commissioned by the operator has found that 54% of British teenagers agree that dads embarrass them on family holidays.
The poll of 1,000 British teenagers found almost a quarter (24%) of teens admit to trying to get out of a holiday to avoid these cringe-worthy moments, which include wearing socks with sandals, complaining loudly, dad dancing and telling bad jokes, and 43% can’t remember a holiday without a humiliating moment caused by their father.
As a result, easyJet’s will launch its ‘Dad’s Club’ on August 24 and 25 at Holiday World Polynesia on the Costa del Sol. The club aims to provide some cringe-free respite for teens, as well as a safe space for dads to connect without being judged.
Dads staying at the resort can book their place free of charge.
A promo video starring Omid Djalili showcases the various activities on offer at the ‘school of cool’, featuring complimentary dad dancing lessons, frisbee and air guitar tuition as well as a joke workshop.
Omid Djalili said: “It’s a rite of passage for us Dads to embarrass our kids. It comes with the job. So I’m very proud to have teamed up with easyJet Holidays to unveil a new club JUST for Dads.”
Fathers have responded well to Dad’s Club concept with 44% saying they’d like to attend.