Destination Canada trade update

Destination Canada trade update

Destination Canada is further increasing its commitment to the trade through a range of activities this year.

It has joined forces with Selling Travel and Selling Canada in developing a brand-new digital Hub of Canada-only content, a platform that launched in early June.

With new content being added on a  regular basis, agents are encouraged to return regularly to

“We are delighted to offer agents this invaluable and essential resource that covers a huge range of destinations, experiences, activities and more,” said Adam Hanmer, Travel Trade Manager, Destination Canada.

Also planned are various agent roadshows and additional rewards for agents signed up to its Canada Travel Specialist Programme (CSP).

Destination Canada will be meeting agents at roadshows in Bristol (October 4) and Bournemouth (October 5) and there are plans afoot for more events in December.

Planned for next year is the addition of an ‘Elite Level’ tier to the CSP. Hanmer says this will be made up of around 20 top-selling agents, based on their revenues when booking Canada in 2023.

The Elite qualification will last for two years and added benefits for agents will include a bespoke overnight training event and access to two unique Fam trips.

To qualify agents will need to submit their bookings stats at the end of this year.

The revamped CSP Programme features improved digital access for agents that makes the training mobile friendly, fam trip opportunities and training Webinars. 

“I’m excited that we will be better supporting our top bookers this year and in 2024, with added value and more opportunities to increase their Canada knowledge”, said Hanmer.

“We’ve been training agents for over 40 years…and the information is continually updated. We’ve added regular webinars covering a wide range of Canadian tourism experiences, which have been receiving great feedback. And we are now taking a large number of qualified agents back to experience Canada in person.”

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