Club Med opens London ‘agency’

Club Med opens London ‘agency’

Club Med opened a pop-up travel agency in Central London on Tuesday to celebrate the brand’s 10-year global upscale journey.

Open for one day only, the pop-up invited customers to book their holidays in person with Club Med’s experts for the first time.

Customers were updated on the new ‘premium all-inclusive’ and ‘exclusive collection’ offering, available across Club Med’s 70 global properties.

Customers could also take advantage of an in-store customer discount of up to 15% off their summer 2024 getaways, including to newly-opened properties in Marbella, Punta Cana and the Seychelles.

The Club Med team used the event to get feedback from customers whilst also sharing updates on upcoming openings, including La Rosiere in the French Alps, Kiroro Grand in Hokkaido, Japan, and South Africa Beach & Safari Resort, coming in 2026.

Speaking to Selling Travel, Nicolas Bresch, Managing Director, UK, Ireland & Nordics at Club Med said: “We have opened our very first high-street store here in London to celebrate those who have been loyal to the brand. Our mission is to understand how we can craft our experiences to better serve the UK market.

“We have achieved our goal of upscaling all 70 resorts to be either premium all-inclusive or part of our luxury exclusive collection and we have more new openings in the pipeline.”

When asked if there were plans to open a permanent high street agency in London, Bresch said: “It is something we are in talks of doing. We understand the importance of connecting with our customers face to face and we have seen great success from our high street stores in France, so there is always potential.”

Loyal customers of the brand, some of which have been booking with Club Med for 35 years, expressed how “welcoming” the resorts are, particularly for solo travellers. They also noted how the staff personalise the experience and “are at the heart of the brand.”

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