Cruise Lines International Association (CLIA) unveiled a raft of agent initiatives and events at its largest-ever annual UK conference in Southampton at the weekend.
Over 750 delegates attended the conference, which was themed ‘cruise heroes’ in recognition of agents’ work across the sector.
Agents enjoyed ship visits to MSC Virtuosa, Fred Olsen’s Balmoral, Royal Caribbean International’s Anthem of the Seas, Celebrity Silhouette and P&O Cruises’ Arvia.
Andy Harmer, Managing Director UK & Ireland, announced CLIA’s biggest-ever trade engagement campaign over the next 12 months.
The upcoming ‘superhero-charged’ opportunities include regional ships visits for agents across the UK and Ireland, which have been arranged in partnership with various cruise lines, in August this year.
All visits will include updates from industry leaders, as well as a tour and complimentary lunch.
They comprise: Seabourn Quest on August 1, in Dover; Norwegian Dawn on August 4, in Newcastle; Holland America Line’s Zuiderdam on August 11, in Belfast; Crystal Serenity on August 22, in Southampton; Oceania Cruises’ Vista on August 25, in Liverpool.
Agents can shortly secure their place via the CLIA website.
In other announcements, this year’s The annual CLIA Cruise Week will be held from September 18-24; this year’s river cruise residential will be on September 28-29, with the venue to be confirmed; and next year’s RiverView river cruise conference will take place in Amsterdam, again dates to be confirmed.
In addition, a ‘CLIA Destination Residential’ will be held in Porto, Portugal, in the autumn, in collaboration with Visit Porto & the North.
All delegates will be hosted onboard Norwegian Prima as part of the event, with additional ship visit options to include Seabourn Ovation and a number of river cruise ships.
Two new expedition dinners will be held in London and Manchester on October 16 and 18 respectively, and feature presentations from experts in the sector.
“We’re so excited to announce our superhero-charged programme of events, with the widest ever choice of ship visit openings, domestic and overseas events, and virtual training opportunities,” said Harmer.
“This approach recognises people like to learn, engage and network in different ways.
“It also recognises agents have a range of requirements, from focusing on certain sectors such as expedition and river cruise, to those who want to explore ships, to those who want to be inspired by experts, to those who have just started their cruise selling journey.”