Destination Canada’s training programme for agents now includes new modules on the country’s cities and resorts.
The Canada Specialist Programme (CSP), which was completely revamped in late 2021, has added detailed information on cities that include Vancouver, Victoria, Whistler, Banff/Lake Lousie, Calgary, Edmonton, Jasper, Toronto, Ottawa, Niagara, Montreal, Quebec City, Saskatoon, Winnipeg, Halifax and St Johns.
The CSP content, which is also available on an app, is designed to enlighten, educate and inspire agents, says Adam Hanmer, Travel Trade Manager at Destination Canada.
“The addition of the new cities and resorts modules will complete an agent’s fully-rounded education of Canada,” he adds.
Agents must take and pass 12 modules to achieve the top Platinum status.
Only Platinum agents will be invited to the three CSP fam trips Destination Canada is planning to run in the autumn.
Details for these itineraries will be released over the coming weeks.
Michelle Holt of Barrhead Travel has been a Canada Specialist for several years and says the CSP enhances both her knowledge and sales.
“I have been selling the destination a long time but I still find the CSP to be useful and very informative. It is a great way to keep up to date with changes, and what’s new and up and coming.
“I loved the training on indigenous Tourism. This was a subject I wasn’t really familiar with and thanks to the CSP it has been brought to my attention.
She added: “I am part of the Canada Team that just concentrates on selling Canada. We are getting a lot of enquiries for the country and bookings for 2023 are soaring. In fact, we have clients waiting on 2024 going on sale to get booked up.”
Denise Hart from Hays Travel is another long-term advocate of CSP training.
“I have been doing Canada’s training for quite a few years, as I spent 30 years working for Thomas Cook before joining Hays.
“The programme has increased my knowledge for Canada immensely and given me the desire to travel to Canada as often as possible.
“I find all the modules extremely helpful but I find self-drive ones very interesting,” she adds.
Training has helped me to speak confidently about Canada to my clients and also offer colleagues assistance and training sessions, which has resulted in more bookings for us.”
Denise says enquiries for Canada so far in 2023 “have been amazing”.
Destination Canada will be the ‘takeover destination’ for agent roadshows in March (Birmingham and Manchester) and October (Bristol and Bournemouth).