Caribbean region ‘spearheading travel recovery’  

Caribbean region ‘spearheading travel recovery’  

The Caribbean continues to lead the way in terms of tourism recovery, it was announced at the CTO Chapter 2023 Insights & Networking evening on January 25.  

According to recent data by travel analytics provider ForwardKeys, international worldwide arrivals to the Caribbean in Q1 2023 are already up 1% compared to 2019 levels, beating The Americas (-15%), Europe (-18%), Africa & Middle East (-1%) and Asia Pacific (-51%). 

Meanwhile the Caribbean destinations that are proving to be most resilient in terms of international arrival figures are the US Virgin Islands, St Maarten and Turks and Caicos, which continue to be popular with the US market.  

Bookings from the UK are also recovering with agent rewards and incentives loyalty programme recording 2,224 bookings logged between December 26 2022 and January 24 2023, an increase on last year. 

The most popular Caribbean destinations booked during the peaks period were Jamaica, Barbados, Mexico, Saint Lucia and the Dominican Republic.  

In total, UK agents logged 21,161 bookings to the Caribbean in 2022 compared to 9,679 in 2021. 

Speaking at the event, Florian Valmy-Devillers, Director Caribbean Tourism Organisation Chapter UK & Europe, said: “We have some exciting activities for agents in 2023 including our London Caribbean Roadshow on February 23 and look forward to another positive year of bookings and exploring new ways of promoting the region with our partners.”

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