Titled Iconic Experiences, in-depth content is designed to inspire agents to sell more of the country by focusing on its ‘wow moment’ experiences.
As part of the campaign, a dedicated microsite called Unrivalled Canada features over-branded versions of the webpages that agents can use along with their own logos and contact details.
Chris Hedley, Canadian Affair’s Managing Director, said the microsite has been put together to do the ‘heavy lifting’ for agents.
Experiences being profiled include whale watching, seeing both grizzly and black bears in the wild, helicopter tours over Niagara Falls, a train journey on the Rocky Mountaineer and the Calgary Stampede.
Icons such as Toronto’s CN Tower and Montreal’s Biosphere feature in city break suggestions.
A section focuses on ‘journeys’, with suggested tailor-made packages and example itineraries. There is also an ‘experiences hub’ detailing the diverse number of activities available across Canada.
The operator says the collection of experiences is in line with current consumer demand for more top-end attractions.
“Clients are now booking more in advance, have more money to spend and are willing to spend more on bucket list experiences,” said Hedley, who added that demand for 2003 was “huge” and that consumers were looking for, and more willing to spend big on, “once in a lifetime experiences”.
Canadian Affair, which only started selling through the trade in 2018, will run an agency takeover campaign this October and three trade-focused training days before the end of the year are planned.