Destination British Columbia has launched the first in a series of ‘exceptional journeys’ that are designed to make itinerary planning in the western Canadian province easier.
As part of “Invest in Iconics,” a long-term strategy that emphasises geographic and seasonal diversification, Rainforest to Rockies is being promoted globally as a brand in its own right.
The tourism board says it hopes the new itineraries inspire travellers to visit more parts of the province, and in all four seasons.
Rainforest to Rockies is described as a journey through ever-changing landscapes: from ocean to city, to rainforest to fertile valleys, to desert to crystal-clear lakes, mountains and glaciers.
There are several suggested ways to make the journey, all starting out from Vancouver.
‘The Classic’ will take visitors along the Trans-Canada Highway, a journey taking in cities, canyon towns, valley floors, mountain ridges, lakes and cascades before ending at Yoho National Park.
‘Winding Road’ is described as a slow southern route for culture buffs and foodies, a trip that takes in farm-fresh organic product from 30 varieties of tomatoes to nine recognised appellations of wine during a 1,035 km (643 mi) route via the Crowsnest Highway that ends in the mountain town of Fernie.
‘Big and Wild’ will see travellers head to Mount Robson (pictured) on a 709 km (441 mi) route that travels via the Sea-to-Sky and Yellowhead highways. Along the way discover secret trails and enjoy solitary paddles, challenging climbs and wildlife watching before ending at the highest peak in the Canadian Rockies
The itineraries are suggested as a starting point that will prompt visitors to put together their own Rainforest to Rockies trip which could include elements such as hiking, biking, enjoying part of the route on the Rocky Mountaineer or choosing other modes of transportation such as ferry and seaplane.
For example, the Vancouver-based Harbour Air is the largest seaplane airline in North America. It is currently converting its fleet to an all-electric operation.