Overall bookings for Blue Bay in January surpassed January 2022 by 11% and January 5 was the busiest single day of sales in the company’s 20 year history.
Blue Bay Travel’s most-booked destination was Mauritius, followed by St. Lucia and Tobago in the Caribbean. Greece, which is a newly offered destination for Blue Bay, was the fourth most popular, followed by The Maldives in fifth place.
Blue Bay Travel’s data shows that customers are eager to escape sooner rather than later. Almost 30% of the January bookings were for getaways departing in the current winter season and over half were for travel in summer 2023. Around 15% of the bookings were for winter 2023/24 departures and only three% were for summer 2024 and beyond.
Alistair Rowland, Chief Executive for Blue Bay Travel, said: “January is traditionally a busy month for holiday bookings and our January 2022 trading was strong. However, with the cost of living crisis a concern for many, no one was sure how it would perform this year.
“It seems that customers will cut down on every other element of household spending they can, in order to have that annual holiday and offering low deposits from just £150pp is also helping customers to budget.
Rowland added: “The return of consumer confidence in travel, now that Covid travel restrictions are a relatively distant memory, has also contributed to the rush of sales we’re enjoying so far this year, particularly for summer 2023 holidays but also late bookings for departures in the next two-three months.”