Bahamas campaign makes London debut

Bahamas campaign makes London debut

The Bahamas Ministry Of Tourism, Investment and Aviation (BMOTIA) has introduced a new advertisement campaign aimed at UK consumers.

The campaign is designed to raise awareness of the Islands of The Bahamas and the ease in which visitors can get there.

London’s famous double-decker red buses and cabs have been adorned with the bright Bahamian branding, alongside British Airways and Virgin Atlantic as a call to action.

Travellers can fly direct to Nassau, the capital of The Bahamas, seven days per week with British Airways and four days per week with Virgin Atlantic.

In 2023, The Islands of The Bahamas welcomed a record number of inbound visitors, over 9 million travellers. Building upon this success, BMOTIA is now actively promoting the destination further to the UK, recognising the potential for growth and expansion in this key market.

The tourist board has already seen a notable 58% increase in the number of British tourists visiting The Bahamas in 2024 (January and February) compared to January and February 2023, signalling an increased interest in the Caribbean archipelago, and is anticipating a further influx of British travellers to the Bahamas following the campaign in London.

Anthony A. Stuart, Senior Director, Emerging Markets at The Bahamas Ministry of Tourism, Investments & Aviation said, “It is with great pleasure that we see our wonderful Islands of The Bahamas advertised through two of London’s most iconic vehicles, red buses and taxis. We know Londoners, tourists and commuters alike will be inspired by our campaign and [will] look to The Bahamas for their next tropical getaway.

“With a choice of flights available from London with British Airways and Virgin Atlantic and a flight time of just nine hours, a holiday to The Bahamas is easier than some may think. We look forward to welcoming more Brits to our shores, soon.”

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