With the UK market showing 66% recovery as of August 2022, compared to 2019, Australia is welcoming new product for agents to sell in 2023. This includes a luxury hotel in Sydney and aboriginal experiences, with both offering agent commission.
The announcements were made by Tourism Australia partners at the Australia Marketplace for the UK & Europe which ran from November 14-15.
Discover Aboriginal Experiences will partner with operator partners to provide two new trade-commissionable tours for 2023, including a Native Bushfood and Seafood Cruise and a Saltwater Cultural Tour. Lasting two hours each, they will be operated by Saltwater Eco Tours.
Plus Mandingalbay Ancient Indigenous Tours is offering a three-hour hands-on Country Eco Tour, two-day camping trip, or 90-minute Deadly After Dark Sunset Cruise.
Sydney’s brand new Capella hotel, which will welcome visitors from March 1, will be priced from around AUS$600-700 per night. The luxury property is “what Sydney is missing, and the new hotel fulfills that gap”, said Nicolena Oborn, Capella’s Director of Sales and Marketing.
Featuring 192 rooms and suites, the hotel is housed in the original Department of Education Building, which was constructed in 1912 and has been fully refurbished. A 200-metre suspended swimming pool, exclusive to guests, will join Art Deco-inspired restaurant Brasserie 1930, serving farm-to-table food, while 450 artworks by aboriginal and young artists will be showcased throughout the property.
Journey Beyond has launched its 2024 rail journeys for The Ghan, Indian Pacific and The Overland, following almost completely selling out its 2023 trips. Its popular Great Southern rail route, which runs from Adelaide to Brisbane is also now on sale for 2024.
In other hotel news, The Outback Pioneer Hotel in Ayers Rock, which is popular with UK travellers, is currently undergoing refurbishment. In a move to respect indigenous communities, the word ‘Pioneer’ will be dropped from its name.
With over 40,000 arrivals from the UK and Europe in August 2022, and the UK showing the biggest recovery of all markets, it is “hugely important”, said Robin Mack, Executive General Manager for Commercial and Business events at Tourism Australia.
Speaking about the impact of the destination’s recently launched Come and Say G’day campaign, he added: “The campaign is aiming to get Australia firmly on the consideration list of the UK market, with early indications showing the campaign is working.”