Argentina outlines key focus for tourism in 2023  

Argentina is shining spotlight on sustainable tourism in 2023 with initiatives that promote travel during the shoulder seasons and immersive nature experiences. 

Argentina outlines key focus for tourism in 2023  

Argentina is shining spotlight on sustainable tourism in 2023 with initiatives that promote travel during the shoulder seasons and immersive nature experiences. 

A key part of Argentina’s sustainability growth is the launch of La Ruta Natural (The Natural Route), which offers 17 different detailed tours around the country, including 150 nature destinations and 50 experiences that help tourists explore the country in a more sustainable, natural way. 

In the north there is a big focus on glamping and experiences immersing travellers in nature, with new luxury glamping accommodation due to open nearby to Iguazu Falls and Jujuy in 2023. 

Combating seasonality is also a key pillar of the sustainability messaging. Promoting travel during the shoulder seasons and showcasing areas such as Bariloche – a popular ski destination in the winter – during the spring, summer and autumn months, is high on the agenda. 

The South American country continues to see tourism numbers growing from the UK with arrival number up too 50% in the last six months compared to the same period in 2019. 

British Airways is also scheduled to resume its direct flight from London Heathrow to Buenos Aires from March 2023. 

Ricardo Sosa, Executive Secretary at INPROTUR, said: “The return of the British Airways direct flight from London Heathrow to Buenos Aires from March 2023 shows the commitment of our key UK airline partner to boost visitor numbers to Argentina and continue the recovery of tourism in our country. 

“We had a very successful visit to London for WTM this year, reconnecting with our industry partners and cementing our position as an all-round travel destination for UK visitors. We look forward to welcoming more visitors from the UK to explore Argentina’s natural beauty at all times of the year.” 

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