The Antigua and Barbuda Tourism Authority is running a global summer advertising campaign to highlight the “luxury and authenticity of the destination”.
As consumers become more discerning and value conscious with their vacation spending, Antigua and Barbuda hopes to reinforce and reflect the strength of its product offering as a two-island nation.
Every digital and social media asset of the campaign is set around four main image themes designed to illustrate the range of experiences available on Antigua and Barbuda. They are: ‘Enjoy Carnival’, ‘Stunning Islands’, ‘Gorgeous Beaches’ and ‘Gourmet Seafood’. Images focus on the word ‘AND’ to highlight the range of authentic experiences available to travellers.
Commenting on the campaign, Charles Fernandez, Minister of Tourism for Antigua and Barbuda, said:, “It was vital for us to launch a campaign for the summer which communicates our unique offering as a holiday experience and so we are delighted that this is reflected in the look and feel of our new digital and social advertising imagery.
“It has all been carefully curated so that the consumer can be in no doubt that Antigua and Barbuda offers the perfect combination of luxury and value – experiences which create priceless memories within a relaxing and authentic environment.”
Colin James, CEO of the Antigua and Barbuda Tourism Authority, added “The campaign shows how much Antigua and Barbuda has to offers as a destination in a totally ownable and memorable way. The answer was in the name – and the logo. The ‘AND’ provides us with a vehicle to showcase the islands’ many sides – and say ‘why compromise when you can have everything?”